Social Enterprise:
A New Business Paradigm for Thailand

By

Professor Dr. Mingsarn Kaosa-ard and Associates
Public Policy Studies Institute Foundation

 Funded by the National Research Council of Thailand (NRCT) June 2025

Social Enterprise: A New Business Paradigm for Thailand shows how mission-driven businesses can tackle inequality, environmental harm, and exclusion by putting people before profit. The book explains what a social enterprise is, how it trades to sustain itself, and how surplus is reinvested to create measurable impact. It maps Thailand’s landscape, draws lessons from Thai and international practice, and highlights the success factors that matter most, including leadership, viable models, innovation, finance, and strong networks. It also sets out practical steps to strengthen the ecosystem, from procurement access to impact measurement. The aim is clear: make social enterprise a credible, scalable choice for Thailand.